Legal Marketing Pleasure and Pain
Humans take action for two specific reasons: To experience pleasure and to avoid pain. This is particularly relevant in legal marketing. Your clients will seek you out if for the same reasons.
If you want to motivate clients to work with you, you must include one of these two motivational factors in your marketing. You must get the client to link your services with the avoidance of pain or of a pleasurable experience.
This video explains.