Personality and Law Firm Marketing

How to Make Your New Year’s Resolution to Stick

One of the problems with making a resolution for the new year is sticking with them. This is particularly true when the resolutions involve law firm marketing. In this video conversation we discuss how to stick with those pesky New Year’s Resolutions and goals for longer than the next 30 days. Best wishes for a…

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Barriers To Effective Law Firm Marketing

If you have your sights set on making a great living and living a great life as a lawyer, it’s likely there are market place barriers standing in your way. However, the mental barriers holding you back may be just as strong, if not stronger. Most attorneys underestimate the power these mental barriers can have…

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Attorney Marketing with Attitude

Your attitude can have a huge impact on client selection. When it comes to attorney marketing, attitude is everything. This video describes how an attitude adjustment on your part can lead to financial gain.     Your attitude is a big part of attorney marketing. If you have confidence you can increase your profitability and…

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The Easiest Way to Establish Rapport

Have you ever wondered how to instantly get someone to like you? Building rapport is critical to success in a face-to-face meeting. This short video describes how you can instantly build rapport with your prospective client.     You can also use the technique described in this video to disarm your client and get him…

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Persistence and Law Firm Marketing

When it comes to law firm marketing being persistent always pays off. I am not talking about being annoying. I am talking about persistently keeping in touch with your perspective clients in a way that educates, informs and entertains them. This video offers some guidance.     How persistent are you with your law firm…

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Law firm Marketing and Sales – Yes You Sell

One of the constant battles in law firm marketing is the myth that lawyers do not sell. Nothing could be farther from the truth. Lawyers sell their ideas to their clients. They sell to judges and juries. They sell during a negotiation. Selling is simply persuading someone to take action. This video provides more detail….

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Confidence Breeds Success in Legal Marketing

How do you feel when you meet with a new client? Do you look forward to sitting down with them and discussing their matter? Do you feel as though you can improve the condition of every client you sign? Most of your success is determined by the valuable real estate between your ears. This video…

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Legal Marketing and the Three Personality Types

There are three different kinds of lawyers in the world today. They are differentiated by their personality. Each of them can be successful but some are better at legal marketing than others. This video explains.     The Counselor This is the lawyer who spends 80%-90% of his time working on the matter at hand….

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