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Law firm public relations doesn’t mean hiring an expensive firm. It often means delivering a great message to the appropriate audience and having them repeat it to everyone they know. I am physically repulsed by people who brag without having really accomplished anything.  Seriously, when I hear someone tout themselves as a “guru” or “rock…

The essence of lawyer marketing is becoming a trusted advisor.  It’s 4 AM, and a corporate executive cannot sleep. The issues facing his business are threatening his company and his livelihood. His career is on the line. He reaches for the telephone and places a call to the one person he knows will help him evaluate…

Law firm marketing must clearly differentiate you and your law firm from everyone else who does what you do. Most lawyers are concerned with what everyone else is doing. Most lawyers are scared to do something out of the ordinary. This hurts their ability to attract new business to their law firm. What a lawyer…

There is one big lie that a handful of people perpetuate about law firm marketing. This is the mentality that if you are a good lawyer law firm marketing is not necessary. I hear this all the time. People say: “Just be a good lawyer and word will get out.” That is simply not true….

Brochures are bad for law firm marketing for three specific reasons: 1). Most often brochures are about you and your law firm. They are not about the client and his needs. Any time you talk about yourself or your firm with a client, you lose. The client’s issue is always the most important thing on…

Why do people choose you over every other attorney? Your legal marketing should help you develop a powerfully effective personal brand. It should differentiate you from the competition. This video explains.     You want to be the “name brand” lawyer and your legal marketing should help make that happen for you. Focus your legal…

Getting involved in a local group or civic organization is a great way to improve your local community while you grow your law firm. Legal marketing and civic organization leadership go hand in hand. This video explains.     Here is why assuming a leadership position is important: Improves Credibility People want to be lead….

Lawyers who command high fees are never perceived as lawyers. You read that correctly. Their clients view them as Trusted Advisors. Being a Trusted Advisor means that a client never makes a move without consulting you. Those consultations have value. People pay for things that have value. How do you get to that point? Legal…

Clients may write their checks to law firms but they hire lawyers. What they see when the meet you is your personal brand. In legal marketing your personal brand is your character. You can improve your standing in the eyes of your client if you admit when you are wrong. This is a hidden secret…