Legal Marketing Systems

The Legal Marketing Multiplier

If you want to grow your law firm you must spend a good portion of your time working on legal marketing. The challenge comes in managing the time and money you spend on legal marketing. There are two things that can help you manage these precious resources and use them efficiently and effectively. I call…

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Big Lies From Lawyers Who Become Attorney Marketing Gurus

At last count there were 15 people promoting themselves as attorney marketing experts who were lawyers at one time or are currently lawyers. Some of these folks offer marketing advice on a part time basis and some of them have quit the practice of law altogether. The recession has these faux marketers coming out of…

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Marketing for Lawyers: Sell the Pain

One of the things most lawyers miss when they look to engage a new client is the thing that should be most obvious. Although it is one of the key tenants in marketing for lawyers, most attorneys do not do an adequate job creating urgency. The client needs to feel urgency to hire a lawyer,…

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How to Get A Speaking Engagement

One of the topics that comes up most frequently among my clients is securing speaking engagements. Many attorneys want them but few know how to secure them. Here is a sure-fire process you can use to secure as many speaking engagements as you can handle. Step one: View This As a Marketing Process Securing a…

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How To Get Clients as a Lawyer

The title of this article is a popular search term for people who find this website. Since you may have been searching for this exact topic I decided to give you a brief crash course on how to get clients as a lawyer. Keep in mind this is simplistic and brief (given the fact that…

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Beware The Lawyer Turned Law Firm Marketing Expert

There are a number of lawyers out there who supplement their income by working part time as law firm marketing experts (like Tupperware salespeople). There are also lawyers out there who couldn’t cut it as lawyers and now profess to be experts at law firm marketing. Finally, there are retired lawyers who are teaching lawyers…

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Get Legal Marketing Off To a Fast Start

Many lawyers experience peaks and valleys in income during their career. During the times when they have business they do not do any marketing and when they have few clients they obsess over their legal marketing initiatives. The key to consistently keeping your law firm fully stocked with good clients and great matters is to…

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