Lawyer Writing Tips

How Direct Mail Works in Legal Marketing

Many attorneys tell me that direct mail doesn’t work for legal marketing. I believe this is true FOR THOSE ATTORNEYS. However there is a way to ethically use direct mail to enhance your legal marketing plan. This process is called a reciprocal mailing strategy. Here is a summary of how a reciprocal mailing strategy works:…

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Attorney Marketing: How Often Should I Post to My Blog?

This is one of the attorney marketing questions I hear most frequently. People want to know how often they should write something on their blog. Naturally, I respond with a question: How often do you speak with your best friend? The idea behind a blog is relationship development. You are writing not only to educate…

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Legal Marketing and Sequence Mailing

There is nothing sexier than having a good sequence mailing as part of your legal marketing plan. Yes. I am serious. Very few lawyers are using direct mail these days. Some places in the United States, direct mail for lawyers is highly regulated. But even in the states where you can mail anything to anyone…

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Law Firm Marketing and Creativity

How do you keep coming up with original content for your writing? That is a question people always ask me. One of the law firm marketing methods I advocate is a follow-up system that includes a lot of writing. Frequent blog posts, weekly email and monthly newsletters all involve writing a lot of content. Too…

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Great Legal Marketing is Emotional

If you dare to make your legal marketing great you must make an emotional connection with your clients and prospective clients. Great legal marketing is all about building a relationship, with people who need the service you provide. If you want to take your law firm to the next level you must get emotional with…

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Legal Marketing Pleasure and Pain

Humans take action for two specific reasons: To experience pleasure and to avoid pain. This is particularly relevant in legal marketing. Your clients will seek you out if for the same reasons. If you want to motivate clients to work with you, you must include one of these two motivational factors in your marketing. You…

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How to Select Topics for Your Law Firm Marketing Blog

Have you ever had a tough time deciding what to write about on your blog? Selecting blog topics doesn’t need to be difficult. It just needs to happen. Follow the law firm marketing guidance outlined by law firm marketing expert Dave Lorenzo and you will never be at a loss for words. This law firm…

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Law Firm Marketing: How to Write a Special Report in 4 Hours or Less

Special reports can be a valuable tool in your law firm marketing plan. Many lawyers think writing a special report will take too much time. Here are eight steps outlined in a video below. Be sure to watch the video for the details: Law Firm Marketing Special Report Step 1: Go through things you have…

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