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Top Three Law Firm Website Objectives

A few days ago, I wrote about law firm website mistakes you should avoid. Today we are going to focus on your law firm website objectives.  There are three main objectives for your law firm website. They are: Increase visibility Improve credibility Differentiate you from everyone else who does what you do Here’s how this works: Visibility…

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How Many Ways Can You Get Clients as a Lawyer?

How many ways can you get clients as a lawyer? One of the first things I review with lawyers is the variety of ways they attract new clients. At first, I am usually greeted with a blank stare when I pose the question: “How many different ways can you get clients as a lawyer?” A statement like:…

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How to Market a Law Firm on a Budget

If you’re wondering how to market a law firm on a budget you are not alone. Making good investments with law firm marketing is critical. Most lawyers try to shy away from marketing themselves and their firms.  Many attorneys simply want their work to speak for itself.  Others may be concerned that aggressive marketing techniques…

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Law Firm Success in a Recession

Are you looking for law firm success in a recession? You’re not alone. “Law Firm success in a recession” is one of the most searched terms on Google these days. But you don’t have to search very hard or look very far. There are plenty of attorneys making money in these difficult economic times.   You…

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Six Questions for Lawyers Who Hate Legal Marketing

Legal marketing is not what you think. It’s not bus benches and billboards. In most cases, there are no TV ads. For most, it doesn’t include putting flyers on cars and doorknobs. People hate that stuff. Legal marketing, marketing for lawyers, is about relationships.  In business, people who focus on relationships make great money. Like…

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Industry Advocacy as a Legal Marketing Strategy

What is your legal marketing strategy? Would you like more people in your target audience to know you? Can a leadership position in a community increase your credibility? Are you looking for a way to differentiate yourself from everyone else who does what you do? If you answered “yes” to any of these questions, this…

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Smart Money, Dumb Money and Law Firm Marketing

Are you a victim of dumb money and law firm marketing?  Do you know what I mean? Use this article as a guide. If you only remember one piece of advice about law firm marketing, let it be this: All good marketing is measurable. When it comes to marketing, there are two types of investments…

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The Worst Number in Law Firm Marketing

ONE is the worst number in law firm business marketing. Yet every attorney I meet is obsessed with it. Every attorney wants that ONE great client. To get that client, most attorneys call me looking for the ONE way to boost their revenue or the ONE thing they should be doing to get more clients….

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Law Firm Marketing is Different

There is no class in law firm marketing in college. In most universities, there is a class titled Marketing 101. Those who attend this class learn about “The Four P’s of Marketing.” That’s Product, Price, Promotion, and Place. Here’s how these break down: Product – What you offer to your clients Price – What people…

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Forget Your Law Firm Marketing Plan

You don’t need to do a law firm marketing plan. You read that correctly. Law firm marketing plans are overrated. There are ten things you should do instead of a law firm marketing plan. They are: Close a Deal: Of course, getting a new client onboard is great. Call people who already know you, like…

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