Law Firm Marketing

Industry Advocacy as a Legal Marketing Strategy

Would you like more people in your target audience to know you? Can a leadership position in a community increase your credibility? Are you looking for a way to differentiate yourself from everyone else who does what you do? If you answered “yes” to any of these questions, this might be the best article you…

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Smart Money, Dumb Money and Law Firm Marketing

If you only remember one piece of advice about law firm marketing, let it be this: All good marketing is measurable. When it comes to marketing, there are two types of investments you can make: Smart Money Investments These are marketing activities that are broken into steps that can easily be measured and adjusted.  For…

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The Worst Number in Law Firm Marketing

ONE is the worst number in law firm business development. Yet every attorney I meet is obsessed with it. Every attorney wants that ONE great client that they can live off. To get that client, most attorneys call me looking for the ONE way to boost their revenue or the ONE thing they should be…

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Law Firm Marketing is Different

There is no class in law firm marketing in college. In most universities, there is a class titled Marketing 101. Those who attend this class learn about “The Four P’s of Marketing.” That’s Product, Price, Promotion, and Place. Here’s how these break down: Product – What you offer to your clients Price – What people…

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Forget Your Law Firm Marketing Plan

You don’t need to do a law firm marketing plan. You read that correctly. Law firm marketing plans are overrated. There are ten things you should do instead of a law firm marketing plan. They are: Close a Deal: Of course, getting a new client on board is great. Call people who already know you,…

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