Law Firm Marketing Plan

Law Firm Long Term Strategy: Building Equity

If you have any desire to sell your law firm and make a profit you must have a strategy in place that will facilitate building equity in the firm. This goes beyond law firm marketing. This is about planning for the future and aligning your short term goals with long term goals. Here are the…

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Legal Marketing Success Formula

There is a formula for creating great legal marketing copy and you do not have to be a world class copywriter to implement it. The formula is simple: Spend 60 percent of your time (and words) making an emotional connection with your target audience. Spend 40 percent of your time providing valuable educational information. This…

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Seven Ways to Get More Referrals

Where do your best new clients come from? If you are like most of the lawyers I know, your best clients come from referrals. Any time someone says nice things about you and takes the time to make a personal introduction to a prospective client, the relationship is going to be off to a good…

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Legal Marketing: Asking for Help is OK

You went to law school to learn how to become a lawyer. You didn’t go to law school to learn how to run a business. Yet when they go out on their own, most lawyers try to “figure it out”. You do not have to do this. There is a great deal of support available…

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Three Roles in a Law Firm Marketing Plan

There are three roles lawyers play in a law firm. Each of these roles has separate and distinct responsibilities. Unfortunately, in a small law firm the attorney generally plays all three roles. They are: The Professional This is the role you went to law school to learn how to play. This is where you get…

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Law Firm Marketing Rule: Pick a Niche

Rule number two of law firm marketing is: All law Firm marketing efforts should be focused on a specific niche. This confuses some people and outright dumbfounds others. So let me clear things up right from the start. Niche marketing means that you focus each of your marketing efforts on a particular area of practice…

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Niche Marketing For Lawyers Defined

Targeting a specific niche is one of the most valuable marketing strategies a law firm can employ. Contrary to popular belief this is not about restricting your law firm to practicing only in one area of the law. This is however about targeting your marketing to one specific group at a time. In other words,…

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How to Establish Expert Status with Attorney Marketing

Does your law firm marketing make you look like an expert? When your prospective client is choosing between you and the other lawyers who do what you do, how will he differentiate you from them? What makes you different? You should establish yourself as an expert in the eyes of your clients. Many lawyers think…

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Attorney Marketing and Long Term Thinking

When it comes to attorney marketing there are two types of thinking: Long Term Thinking and Short Term Thinking. Unfortunately, most attorneys think about the short term more than they think about the long term. As a frame of reference, I am defining short term thinking as: The time frame between now, the present moment…

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How To Create Value With Law Firm Marketing

One of the most valuable aspects of law firm marketing is the ability to create a perception of value in the mind of your client. While this value will often come in their belief in your ability to improve their situation, you should also want to create a perception of value around interacting with you…

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