Law Firm Marketing Habits

In Legal Marketing Consistency Equals Clients

Legal marketing and consistency go hand-in-hand. Consistent, focused effort over time will lead to positive legal marketing results. Here are three ways consistency can help you develop deeper relationships with your clients. 1). Consistency demonstrates Integrity If you do what you say you are going to do you are being consistent. People will be able…

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Most Important Attorney Marketing Quality

There is one quality that trumps all others in attorney marketing. That is persistence. Most marketing initiatives are only partially successful on the first attempt. Some adjustments always need to be made to the system to make it better, faster more productive or more efficient. If you want to dominate your market, you need to…

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Three Ways Clients Find You

There are three ways a client can find your law firm. Each of them work but for consumer lawyers (criminal law, family law, immigration law, etc.) one of them is more effective than the other two. The three ways are: Advertising Word of Month Referrals     Advertising is when you pay to place your…

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Rule Number One: Law Firm Marketing is Not About You

One of the biggest mistakes I see attorneys make with law firm marketing is they make it about them. Law firm marketing is not about you. It is always about the client. Imagine this scenario: You go to a party and you sit down next to someone you just met. They immediately launch into giving…

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Marketing for Lawyers the Missing Ingredient

We all want EVERYTHING to happen right now. I do. You do. But there are some things we cannot control. Before we get to that, let’s talk about the things we can control. There are three big ones: When We Start This is a big deal. There are many people out there who complain about…

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Legal Marketing Action Makes All the Difference

There is one thing that separates successful lawyers from those who are not successful. That one thing is action. One of the things I have noticed about attorneys who have built lifestyle law firms, that means they have built law firms that deliver high quality clients with matters that allow them to do their best…

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Attorney Marketing Intensity

We have talked about incorporating attorney marketing into your daily routine and we have talked about doing one last thing at the end of the day to make sure you attract clients. But one issue we have not addressed is your marketing intensity. Think about marketing as being similar to working out in a gym….

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Unsubscribe is Not A Dirty Word in Legal Marketing

Email marketing is a highly effective way to develop and maintain a relationship with your client base. As long as you know the client or prospective client and you have permission to email them, you can (and should) do so regularly. One of the issues lawyers face when using email for legal marketing, is the…

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Relax and Be Better At Attorney Marketing

So what does relaxation have to with attorney marketing? When you are relaxed and free from stress you are more focused and more creative. Focus and creativity are key components to successful attorney marketing. Anything you can do to increase your focus and creativity will definitely help you not be a better marketer, but it…

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Productivity Power and a Little Secret

Many lawyers who want to focus on marketing claim they don’t have time. What they are really saying is they do not have their habits under control. One of the big misconceptions most lawyers face is the notion that time management must involve some complex system. If you want more time for legal marketing you…

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