Law Firm Marketing Habits

Five Habits That Help You Get More Clients as a Lawyer

Law firm marketing habits are better than law firm advertising. If you own a small law firm, the chances are good that you cannot afford to advertise.  This doesn’t mean that you can’t be effective at attracting new clients.  The opposite is true. The smaller the firm, the better the attorneys are at bringing in…

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Five Things You Don’t Know About Marketing for Lawyers

Almost every day, someone calls me asking for the ONE way to attract new clients. They want the secret strategy. They will take a $15,000 advance on their credit card and invest it in six guys in India, the Philippines, or a garage in the Back Bay section of Boston, for the latest Internet or…

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Law Firm Marketing: Most Valuable Quality

There is one quality a lawyer can possess that is more valuable than all others when it comes to law firm marketing. That quality is an action orientation. Many attorneys will talk about things they want to do or they will talk about things they are going to do but when it comes time for…

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Legal Marketing and Puffery

Take a good look at your bio. It is an important part of legal marketing. If your bio is not 100% verifiable and true then you have a problem. The most important quality for a lawyer is honesty. Your legal marketing material must be complete and it must be accurate. This video should be your…

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Legal Marketing: Pay No Attention

You should always listen to feedback provided by your clients. Listening to people who pay you money is always a good idea. There are however some people to whom you should pay absolutely no attention whatsoever. Those people include: People who will never work with you People who compete with you People who have philosophical…

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Law Firm Marketing Opportunity in Disguise

Opportunity often show up disguised as work. This is especially with law form marketing. Not long ago we discussed people who gave up opportunities to grow their business during the slow time that typically surrounds holidays. Well that kind of attitude is found year round with people who are trying to make a quick buck….

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Legal Marketing Daily Habit 5: Arms Length Rule

This is the legal marketing habit number 5. This is the fifth installment in a series of videos about how your daily habits can impact your overall legal marketing plan. Our previous video covered your daily expression of gratitude. There are some day-to-day networking activities that can make a huge difference in your legal marketing….

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Legal Marketing Daily Habit 4: Express Gratitude

This video is the fourth in a series of daily habits that will help you improve your legal marketing. Our previous video covered the habit of eating with a client, prospective client or referral source every day. Gratitude and legal marketing are not two things you often hear mentioned together. Expressing your gratitude can make…

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Legal Marketing Daily Habit 3: Eat With Someone

This video is the third video in a series designed to help you make your legal marketing more effective. Our previous video covered making one valuable phone call each day. Each day you eat three meals and most often you do not think of those times as legal marketing opportunities. Each meal period offers you…

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Legal Marketing Daily Habit 2: Pick Up The Phone

This is the second part in a five part series designed to help you improve your legal marketing. The previous video was about mastering the psychology of the handwritten note. Today’s daily habit is commonsense but most people do not exercise common sense when it comes to legal marketing. One of the most effective actions…

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