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Law Firm Marketing Habits to Improve Your Income

My law firm marketing habits evolved from my career. At one point, I had over 300 people working for me. Each of them earned a salary, and they received incentive pay based upon our team’s overall performance.  Now I have a cadre of freelancers and contractors who get paid based upon their performance of specific,…

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Law Firm Coaching Makes a Difference: Here’s How

Law firm coaching makes a difference in the lives of people who invest in it.  People come to me for advice.   My clients receive direct, customized advice as they need it. Those who read my articles get indirect help.   Both groups benefit from my experience working with hundreds of lawyers and business leaders during the…

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Five Law Firm Marketing Habits That Help You Get More Clients as a Lawyer

Law firm marketing habits are better than law firm advertising. If you own a small law firm, the chances are good that you cannot afford to advertise.  This doesn’t mean that you can’t be effective at attracting new clients.  The opposite is true. The smaller the firm, the better the attorneys are at bringing in…

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Five Things You Don’t Know About Marketing for Lawyers

Marketing for lawyers can be a challenge. Almost every day, someone calls me asking for the ONE way to attract new clients. This person wants the secret strategy. They will take a $15,000 advance on their credit card and invest it in six guys in India, the Philippines, or a garage in the Back Bay…

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Law Firm Marketing: Most Valuable Quality

There is one quality a lawyer can possess that is more valuable than all others when it comes to law firm marketing. That quality is an action orientation. Many attorneys will talk about things they want to do or they will talk about things they are going to do but when it comes time for…

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Legal Marketing and Puffery

Take a good look at your bio. It is an important part of legal marketing. If your bio is not 100% verifiable and true then you have a problem. The most important quality for a lawyer is honesty. Your legal marketing material must be complete and it must be accurate. This video should be your…

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Legal Marketing: Pay No Attention

You should always listen to feedback provided by your clients. Listening to people who pay you money is always a good idea. There are however some people to whom you should pay absolutely no attention whatsoever. Those people include: People who will never work with you People who compete with you People who have philosophical…

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Law Firm Marketing Opportunity in Disguise

Opportunity often show up disguised as work. This is especially with law form marketing. Not long ago we discussed people who gave up opportunities to grow their business during the slow time that typically surrounds holidays. Well that kind of attitude is found year round with people who are trying to make a quick buck….

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Legal Marketing Daily Habit 5: Arms Length Rule

This is the legal marketing habit number 5. This is the fifth installment in a series of videos about how your daily habits can impact your overall legal marketing plan. Our previous video covered your daily expression of gratitude. There are some day-to-day networking activities that can make a huge difference in your legal marketing….

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Legal Marketing Daily Habit 4: Express Gratitude

This video is the fourth in a series of daily habits that will help you improve your legal marketing. Our previous video covered the habit of eating with a client, prospective client or referral source every day. Gratitude and legal marketing are not two things you often hear mentioned together. Expressing your gratitude can make…

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