Law Firm Management
Law Firm Marketing is Your Responsibility
If you own a law firm you have a responsibility to make money. You read that correctly. If you are a law firm owner, you are required to make money or you will be out of business. As a lawyer you are part of a profession. You have professional responsibility. You must adhere to a…
Law Firm Long Term Strategy: Building Equity
If you have any desire to sell your law firm and make a profit you must have a strategy in place that will facilitate building equity in the firm. This goes beyond law firm marketing. This is about planning for the future and aligning your short term goals with long term goals. Here are the…
Attorney Marketing and Four Relationships
There are four relationships that are of critical importance to attorney marketing. Each of them are critical in their own right, but when you look at them together you realize that these four relationships impact every aspect of your working life. These four relationships are: Your relationship with Time Your relationship with Money Your relationship…
Legal Marketing Expert Litmus Test
In the past few years legal marketing experts have popped up all over the place. If you are thinking of hiring a legal marketing expert you may want to follow this link to a video I posted about the charlatans that have recently infiltrated the ranks of legal marketing consultants. If you do not want…
Death by Committee
Managing by committee is like choosing death by 1000 cuts. It is slow, painful and you wind up with a horrible end result. Someone has to be ultimately responsible for the decisions. Someone must be held accountable. Committees are fine if they are advisory. But ultimately, all major decisions should have a single decision-maker. This…