Law Firm Client Selection

Law Firm Marketing Gut Check

Law firm marketing is often used to exclude some potential clients who are not a fit for your services. Have you ever had the feeling the client sitting in front of you was not telling you the truth? It can often be awkward having that conversation with a potential client (someone who has not yet…

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Law Firm Marketing: Three Qualities of a Prospective Client

Every law firm has an ideal client. The marketing your law firm does should be specifically designed to attract and capture that person. This video contains the three essential qualities of a prospective client – regardless of the focus of your practice.     The three essential qualities of a client are: Money Your client…

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