Internet Marketing for Law Firms

Attorney Marketing: SEO Basics

Law week I posted this video about attorney marketing on the Internet and a number of people contacted me with follow up questions. Today I am going to try to answer some of those questions in this article and video. I am just going to answer them as they came in to me. The Internet…

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Understanding How Google Works for Legal Marketing

This is a great video by Matt Cutts who is the head of Google’s web spam team. He describes how a Google search works. There are over 200 criteria for determining what search results are delivered. That means the Google algorithm is almost impossible for your average SEO guy to crack. So your neighbor-turned-SEO-expert probably…

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Attorney Marketing Free Internet Tips

There are lots of search engine optimization gurus out there who would have you pay a small fortune to get your website on to the first page of Google. And while this is terrific, if you can afford it, there are also three other ways to get some great leads from the Internet, for free….

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How To Select an Internet Marketing Consultant For Your Law Firm

Using consultants to help with law firm marketing is a good thing. You know the law. Marketers know marketing. The Internet is a particularly complex marketing tool. Working with an Internet marketing consultant or web designer is a good idea. While five questions may seem basic, hiring a law firm marketing consultant or an Internet…

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What is the First Impression You Make With Your Website?

Law firm marketing is about perception. You are trying to influence the perception of people who are looking for a lawyer. First impressions are critical to your success as an attorney. If you are serious about law firm marketing you must pay careful attention to the first impression you make when someone visits your website….

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Lawyer Marketing and Differentiation on the Internet

Most lawyer websites look similar. It seems as if each lawyer marketing his services went to the Same-Old-Same-Old School of web design. The content is all about the attorney. The pages are dull and drab. And there is no way to tell one from the other. This video gives you three ways to change that….

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Marketing for Lawyers: Are You Master of Your Domain?

Do you have a memorable phone number? How about the physical address where your office is located… is it in a good spot? Is it easy to find? Attorneys spend a great deal of time thinking about these things but marketing for lawyers often doesn’t include picking a good domain name for your website. Watch…

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Boost Your Law Firm Marketing and Dominate Local Search

There is a way for you to come up at the top of the search engine results for your local area without paying a penny or hiring a law firm marketing company. That is to set up a listing in the Google Local Directory. This video demonstrates how to do that. Google is the top…

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