Communication Strategy

Five Killer Mistakes Lawyers Make with Content Marketing

There are five critical mistakes most lawyers make with Content Marketing, and they will kill your credibility. These mistakes are: Letting Ego Dictate Content Writing Like an Academic Sharing the Content Only One Time and in One Place Bad Brevity Not Sharing Frequently  Here are the five killer mistake lawyers make with content marketing: Letting…

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Law Firm Marketing: Keep it Simple

If you want to attract more clients as a lawyer you need to keep you communications messages simple. Do not try to dazzle people with your brilliant command of big words. Make sure you are easy to understand. Really intelligent people can break difficult concepts down into easy to understand messages. You should strive to…

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Legal Marketing Strategy: Listen and Be In The Room

Have you ever had a conversation with someone who was more focused on their Blackberry or iPhone than they were on you? Your clients have had this experience…with you! If someone has taken the time to come to a meeting with you alone or with you and a group of people, you owe it to…

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Law Firm Marketing Means Change

If you want to be great at law firm marketing you must embrace change. There are three ways to make positive changes in your law firm marketing. As is outlined in this law firm marketing video, you can: Sell Different Services Sell To Someone Different Sell Your Services Differently Those are the tree ways to…

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The Basics of Video Marketing for Lawyers

We have enlisted the help of Video Master Gerry Oginski to help lawyers learn how to shoot video. Gerry gives you a terrific overview on how to set up a video shot that will look great and engage the audience. This is the perfect starter video for the lawyer who wants to get started with…

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Law Firm Marketing Making Great Video

Many people have asked me about shooting videos and getting them on line. The questions I receive fall into two categories: Process – How do you do it? Content – What do you say? Let’s briefly talk about each of those areas. Process People regularly ask me about the process of making and publishing video…

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The Benefits of Video for Law Firm Marketing

In case you have not noticed, video is a very big deal on line. Youtube is the second most popular search engine on the planet and video results are regularly appearing on the first page of Google universal search. If you have not found a way to leverage video as part of your law firm…

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Law Firm Marketing Follow Up Basics

There are few things more important to law firm marketing than follow up. Most of the clients you will attract will come to you from your follow up systems. Today we are going to talk about the basic elements of any follow up system in your law firm marketing plan. There are five critical elements…

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Three Things That Must Be Included in Any Law Firm Marketing Campaign

There are three things that must be included in any law firm marketing campaign. These three things are critical to success. The three things that must be included in any law firm marketing campaign are: The WIFM: This acronym stands for: What’s In It For Me. If course this is from the perspective of the…

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Educating Clients with Legal Marketing

Credibility is a critical factor in legal marketing. If you would like to build your credibility with your clients and prospective clients, one of the best things you can do is educate them. This education must be done in a careful and tactful way. Educational marketing and legal marketing are one-in-the-same. Here’s why: Your client…

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