Client Lifetime Value

Law Firm Marketing and Client Targeting

Want to know how to pick the right clients? Start with the right relationships. Referral sources are critical to the success of any law firm. Marketing to these sources of repeat business is essential. If you are in a consumer-driven law practice area (criminal law, probate law, family law) you need to concentrate your marketing…

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Legal Marketing: Do You Have a Clear Vision of Success?

Most attorneys would not know their ideal client if he walked up and punched them in the mouth. Legal marketing should help you identify and engage your ideal client. If you have not given any thought to the kinds of clients you are attracting you need to watch this video.     The legal marketing…

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Law Firm Marketing: Focus on Client Lifetime Value

One of the least understood metrics in law firm marketing. Client lifetime value can be summed up as the amount of revenue a client has give to your firm during the time your firm has done business with them. It is explained in this law firm marketing video.     There is another factor to…

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