Billing & Legal Marketing Strategy

Every dollar spent on law firm marketing should return at least a dollar in profit. Most lawyers understand this concept called: Return on Investment. What most lawyers (and most businesspeople) do not understand is that there is also a return on investment associated with your time. Think about it: Your time is a perishable product….

There are rules for everything these days. In fact, most professionals have rules you have to follow in order to work with them. Yet lawyers never seem to make rules for themselves when it comes to clients, payment and acceptable behavior/participation. If you run your own law firm you get to make the rules. Period….

Why do most of us have trouble asking for money? No matter how good your legal marketing is, if you don’t get paid, you will be unhappy. Since most of our clients have trouble asking for money, particularly when the client is required to pay for the service up front, we decided to make this…

An important part of your legal marketing is your client orientation system. I use this term to refer to the system through which a client is introduced to your services, interviews for your representation and pays you for your services. This process is unorthodox compared to the ways other lawyers on-board their clients. But then…

One of the parts of law firm marketing many attorneys struggle with is closing the deal. This means first, getting the client, who is sitting right in front of you, to sign on the dotted line. But there is more to it than that. They must not only sign on the dotted line but they…

The goal in law firm marketing is to get as much business in the door as the firm can handle. Sometimes in attempting to achieve this objective the real, underlying goal gets lost in the shuffle. That underlying goal is to collect cash from the client for the work you do. I prefer, as do…

Whenever the subject of marketing for lawyers arises, you cannot help but touch on the topic of the free consultation. Many lawyers offer a free consultation to their prospective clients with the though being that if they “just see how much I know, they will definitely retain me”. Have you ever felt that way? Do…

Not all business is good business. Sometimes the best law firm marketing strategy is to walk away from a particular client opportunity and attract a better client. Here are three times when it makes sense to walk away from a business opportunity: 1). Walk away when you know the compensation you are receiving is not…

The way you bill your clients can have a positive effect on your legal marketing. Legal marketing is all about relationships and presenting someone with a bill will often put a damper on your relationship with them. This video discusses how you can offer your clients both billing and payment options that will give you…

There are only three ways to grow your law firm’s revenue. No matter how great your law firm marketing, the three ways do not change. This video explains.     Find More Clients This is where most law firms focus their marketing. It is the first thing we all think of when we think about…