Attorney Referrals

The Truth About Lawyers and Referrals

You commit marketing malpractice every day. There are dozens of people who want to refer you, but you ignore them. You claim to be “too busy” doing legal work. You always say you didn’t go to law school to “become a salesperson.” But your claims are not only untrue; they are foolhardy. I’m not writing…

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Seven Ways to Get More Referrals

Where do your best new clients come from? If you are like most of the lawyers I know, your best clients come from referrals. Any time someone says nice things about you and takes the time to make a personal introduction to a prospective client, the relationship is going to be off to a good…

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Three Ways to Get More Referrals

There are three types of people who will refer prospective clients to your law firm. All of them are important and all can be extremely valuable. The first type of person is someone who is a center of influence. This means they are respected within a particular group or community, they offer advice to people…

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Attorney Marketing: Three Ways to Build Your Network

Attorneys covet referrals. If you want to get more referrals as a result of your attorney marketing you need to build a strong network of friends, clients, prospects, and evangelists who will encourage others to work with you. This video provides attorneys with three ways to build up a strong network of advocates who will…

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Boost Your Legal Marketing by Creating Your Own Referral Network

There is a little used legal marketing strategy that can help you grow your law firm fast. This strategy is setting up your own referral network. This legal marketing video explains how powerful this can be.     Creating your own referral network allows you to aggressively contact lawyers in practices that do not compete…

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Legal Marketing: Stories Help You Get More Referrals

There is a technique that my clients use to help them get more referrals. It works like a charm because it is designed to help your clients and prospects think of people they know who may be your ideal client. This video describes how it works and how to use it.     Whenever you…

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3 Ways to Effectively Use Networking in Your Legal Marketing

Most lawyers include networking as part of their legal marketing plan. This is a good idea but to do it effectively you need to have a strategy. This video touches on how to approach networking and make the most out of it.     Here are three ways to make networking pay off as part…

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How Attorneys Use Legal Marketing to Get More Referrals

Everyone wants more referrals. Very few attorneys incorporate a referral system into their legal marketing plan. There are five simple steps that will help you turn your former clients into sales people who promote your law firm.     The five steps that will help you get more referrals are: Do great work. Your clients…

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