Attorney Education

One Thing That Changes Everything

For years I’ve preached against focusing on just one strategy for success. Over and over again, I have advocated diversity in business strategy, client attraction tactics, talent acquisition, and even types of clients.  All of this is good advice and still makes sense today. But I have revised my thinking in this regard: There is…

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How Smart Lawyers Grow in a Bad Economy

The growth of your income is based upon the strength of your network. The people you associate with most often define you. When it comes to referrals, the people you associate with will make or break you. If you have not received a referral in the past 90 days, you need to upgrade the people…

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Law Firm Marketing and a Common Mistake

There is a common law firm marketing misconception that is pervasive among “old school lawyers”. I am referring to the school of thought that confuses good law firm marketing with people who scream and shout on television or appear in advertisements on the side of a bus or billboard. Those are forms of advertising which…

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Valtimax Client Orientation System

I am thrilled to introduce our latest innovation. We call it the Valtimax Client Orientation System. This system is designed to help you get clients on board more efficiently while deriving the most value from the relationship. The Valtimax Client Orientation system is an excellent tool to a law firm marketing plan as well as…

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Beware the Part Time Law Firm Marketing Guru

There are several lawyers out there who claim to be marketing experts. Many of them occupy their law firm marketing role on a part time basis – while they continue to practice law. You need to be very careful if you are thinking about hiring one of these folks. You wouldn’t go to a part…

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Kind Words About Dave Lorenzo Law Firm Marketing Expert

Last week I had the pleasure of speaking with Gerry Oginski, an attorney from Great Neck, New York. He has been reading The Rainmaker Lawyer Blog for a while and he was complementary of the content and my position on several law firm marketing issues. I was flattered, humbled and honored by Gerry’s comments. You…

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Smart Attorneys Commit to Lifetime Learning

Being a sole practitioner or the managing partner of a small law firm can be a lonely role. One of the ways to combat the loneliness is also a great way to commit yourself to lifetime learning for attorneys. This can be done by forming a small group of likeminded people dedicated to individual improvement….

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