Attorney Advertising

Legal Marketing and Ethics Rules

At Rainmaker Lawyer Consulting we work with attorneys all over the world. The most restrictive place of any we have ever seen, in terms of law firm marketing, is Florida. The Florida Bar has very stringent Attorney Advertising rules and they enforce them. Many of our Florida clients despise these rules. They believe they restrict…

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Attorney Advertising: Do This First

I went to lunch with a group of smart lawyers today. One of the topics of conversation was advertising and how lawyers get business. This group of lawyers was particularly sensitive to law firm advertising rules (they are in Florida and this state is one of the most restrictive in the country for attorney advertising)….

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When It Comes To Law Firm Marketing Is This A Business or A Profession?

Somehow law firm marketing gets sucked into the debate about whether or not the practice of law is a business or a profession. The other day I overheard a couple of lawyers rehashing this debate (the discussion began with the viewing of a television commercial). Ultimately, as a lawyer you are a professional. This means…

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Legal Marketing Is Not An Easter Egg Hunt

If you are searching for clients in a desperate frenzy your legal marketing may resemble an Easter Egg Hunt. That’s the last thing you want. If you do it right, legal marketing should be a way for you to target the ideal client who will pay your ideal fee. This video explains.     Don’t…

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How to Use Testimonials in Law Firm Marketing

Your law firm marketing can contain testimonials and references if the client asks to see them. In most states, the law firm regulating bodies prohibit the use of testimonials in law firm advertising. But clients should always choose a lawyer based on thorough research. References and testimonial letters are part of that research process. This…

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Media Selection is Critical in Attorney Advertising

Many attorneys advertise where all of their competitors advertise. The use the telephone book, television, billboards, etc. They do this because they don’t know any better. Selecting media for your attorney advertising is critical. If done right it can be a competitive advantage. This video explains why.     Here are some guidelines for selecting…

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Attorney Advertising Can Be Effective and Ethical

Most advertising is terrible. Attorney advertising is notoriously bad. It is so bad, in fact, that every state has a regulatory body that oversees its implementation. This video provides us with a couple of examples of advertising that makes attorneys look bad and is probably not very effective.     As an alternative to this…

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