Posts

How Direct Mail Works in Legal Marketing

Many attorneys tell me that direct mail doesn’t work for legal marketing. I believe this is true FOR THOSE ATTORNEYS. However there is a way to ethically use direct mail to enhance your legal marketing plan. This process is called a reciprocal mailing strategy. Here is a summary of how a reciprocal mailing strategy works:…

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Law Firm Marketing: Most Valuable Quality

There is one quality a lawyer can possess that is more valuable than all others when it comes to law firm marketing. That quality is an action orientation. Many attorneys will talk about things they want to do or they will talk about things they are going to do but when it comes time for…

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Law Firm Marketing and a Common Mistake

There is a common law firm marketing misconception that is pervasive among “old school lawyers”. I am referring to the school of thought that confuses good law firm marketing with people who scream and shout on television or appear in advertisements on the side of a bus or billboard. Those are forms of advertising which…

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Legal Marketing: How to Contact a News Reporter

Earned media also known as public relations plays a key role in legal marketing. Being quoted in the newspaper or in a magazine as an expert is a phenomenal way to boost your credibility and enhance your visibility. If you would like to enhance your ability to be quoted in the media you need to…

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Law Firm Marketing is Your Responsibility

If you own a law firm you have a responsibility to make money. You read that correctly. If you are a law firm owner, you are required to make money or you will be out of business. As a lawyer you are part of a profession. You have professional responsibility. You must adhere to a…

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Valtimax Client Orientation System

I am thrilled to introduce our latest innovation. We call it the Valtimax Client Orientation System. This system is designed to help you get clients on board more efficiently while deriving the most value from the relationship. The Valtimax Client Orientation system is an excellent tool to a law firm marketing plan as well as…

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Law Firm Long Term Strategy: Building Equity

If you have any desire to sell your law firm and make a profit you must have a strategy in place that will facilitate building equity in the firm. This goes beyond law firm marketing. This is about planning for the future and aligning your short term goals with long term goals. Here are the…

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Legal Marketing and Puffery

Take a good look at your bio. It is an important part of legal marketing. If your bio is not 100% verifiable and true then you have a problem. The most important quality for a lawyer is honesty. Your legal marketing material must be complete and it must be accurate. This video should be your…

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Law Firm Marketing: Keep it Simple

If you want to attract more clients as a lawyer you need to keep you communications messages simple. Do not try to dazzle people with your brilliant command of big words. Make sure you are easy to understand. Really intelligent people can break difficult concepts down into easy to understand messages. You should strive to…

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Legal Marketing Strategy: Listen and Be In The Room

Have you ever had a conversation with someone who was more focused on their Blackberry or iPhone than they were on you? Your clients have had this experience…with you! If someone has taken the time to come to a meeting with you alone or with you and a group of people, you owe it to…

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