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What Should I Charge? The Worst Advice Ever Given to a Lawyer

Lawyer 1: “What should I charge?” Lawyer 2: “I don’t know what is everyone else charging?” Me: Facepalm 🤦‍♂️ 🤦‍♀️🤦🏽‍♂️🤦🏻‍♀️ How do lawyers set their fees? Not very well, apparently. This past week I witnessed the worst advice I have ever seen given to a lawyer.  In a discussion forum a lawyer posted this question:…

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Law Firm Content Marketing: Lists are Magic

Content marketing for law firms is a big deal. Video, podcasts, and written content all have a place in your law firm content marketing strategy. One of the most frequently used attention-getting devices (from a content marketing perspective) is a list. People love them. People love lists because: They are easy to read they are…

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One Thing in Law Firm Marketing That Changes Everything

One thing in law firm marketing can change everything. For years I’ve preached against focusing on just one strategy for success. Over and over again, I have advocated diversity in business strategy, client attraction tactics, talent acquisition, and even types of clients.  All of this is good advice and still makes sense today. But I…

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The Freedom of Being a Lawyer Entrepreneur

Are you a lawyer entrepreneur? Maybe. Imagine a world where you are free of any financial concern. You wake up every day and have no worries about paying the mortgage or rent. You have no car payments. There are no pesky credit card bills that multiply like rabbits in heat. Suspend your disbelief for a…

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Easy Path To Higher Fees: Be A Star From Afar

Everyone wants higher fees but most lawyers are afraid of this discussion. One of the fastest ways to make more money as a lawyer is to raise your fees. This allows you to serve the same number of clients and earn a significantly higher income.  But lawyers have difficulty with this concept because they have…

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How Valuable Are You? Your Attorney Fee Is The Answer

Your attorney fee says a great deal about you.  People use money as a criterion for passing judgment on everything from homes to cars to people. When you develop a fee for providing value to your clients, that’s how they judge you.  And you leave them no choice.   When you charge for work completed or…

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Industry Advocacy as a Legal Marketing Strategy

What is your legal marketing strategy? Would you like more people in your target audience to know you? Can a leadership position in a community increase your credibility? Are you looking for a way to differentiate yourself from everyone else who does what you do? If you answered “yes” to any of these questions, this…

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Smart Money, Dumb Money and Law Firm Marketing

Are you a victim of dumb money and law firm marketing?  Do you know what I mean? Use this article as a guide. If you only remember one piece of advice about law firm marketing, let it be this: All good marketing is measurable. When it comes to marketing, there are two types of investments…

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Five Keys to Law Firm Management Success

Law firm management success starts with a good plan. Everyone wants to know the handful of things they need to do to be financially free. We all want the keys to law firm management success.  Unfortunately, there are not just a few keys to success. There are dozens.  But in the interest of keeping my…

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The Worst Number in Law Firm Marketing

ONE is the worst number in law firm business marketing. Yet every attorney I meet is obsessed with it. Every attorney wants that ONE great client. To get that client, most attorneys call me looking for the ONE way to boost their revenue or the ONE thing they should be doing to get more clients….

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