Posts

The Worst Number in Law Firm Marketing

ONE is the worst number in law firm business development. Yet every attorney I meet is obsessed with it. Every attorney wants that ONE great client that they can live off. To get that client, most attorneys call me looking for the ONE way to boost their revenue or the ONE thing they should be…

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How Smart Lawyers Grow in a Bad Economy

The growth of your income is based upon the strength of your network. The people you associate with most often define you. When it comes to referrals, the people you associate with will make or break you. If you have not received a referral in the past 90 days, you need to upgrade the people…

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The Truth About Lawyers and Referrals

You commit marketing malpractice every day. There are dozens of people who want to refer you, but you ignore them. You claim to be “too busy” doing legal work. You always say you didn’t go to law school to “become a salesperson.” But your claims are not only untrue; they are foolhardy. I’m not writing…

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Law Firm Marketing is Different

There is no class in law firm marketing in college. In most universities, there is a class titled Marketing 101. Those who attend this class learn about “The Four P’s of Marketing.” That’s Product, Price, Promotion, and Place. Here’s how these break down: Product – What you offer to your clients Price – What people…

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Nobody Respects a Cheap Lawyer

You are a good lawyer. You might even be one of the best in town. Yet at the end of the day, you have a conversation with your partner or spouse, and it goes something like this: “I do not understand why I keep getting these crappy clients. They demand EVERYTHING, and they wanted it…

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Five Habits That Help You Get More Clients as a Lawyer

Law firm marketing habits are better than law firm advertising. If you own a small law firm, the chances are good that you cannot afford to advertise.  This doesn’t mean that you can’t be effective at attracting new clients.  The opposite is true. The smaller the firm, the better the attorneys are at bringing in…

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Five Killer Mistakes Lawyers Make with Content Marketing

There are five critical mistakes most lawyers make with Content Marketing, and they will kill your credibility. These mistakes are: Letting Ego Dictate Content Writing Like an Academic Sharing the Content Only One Time and in One Place Bad Brevity Not Sharing Frequently  Here are the five killer mistake lawyers make with content marketing: Letting…

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Five Reasons Lawyers Should Never Give a Free Consultation

There are five reasons a lawyer should never give a free consultation.  I share them with you today as a public service. Some people need to be convinced to act in their own best interest. If you’re a lawyer, this article may be just the thing you need. If you’re not charging a consultation fee,…

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Five Things You Don’t Know About Marketing for Lawyers

Almost every day, someone calls me asking for the ONE way to attract new clients. They want the secret strategy. They will take a $15,000 advance on their credit card and invest it in six guys in India, the Philippines, or a garage in the Back Bay section of Boston, for the latest Internet or…

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Forget Your Law Firm Marketing Plan

You don’t need to do a law firm marketing plan. You read that correctly. Law firm marketing plans are overrated. There are ten things you should do instead of a law firm marketing plan. They are: Close a Deal: Of course, getting a new client on board is great. Call people who already know you,…

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