Posts
How an Attorney Becomes a Trusted Advisor: Essential Elements of Trust
Moving your relationship from one of attorney/client to trusted advisor involves a great deal of focused effort. The client must emotionally invest in you. He must believe you have his best interests at heart, and he must feel as though he is your most important client. Developing this type of relationship with 1, 10, 20,…
What Should I Charge? The Worst Advice Ever Given to a Lawyer
How do lawyers set their fees? Not very well, apparently. This past week I witnessed the worst advice I have ever seen given to a lawyer. In a discussion forum a lawyer posted this question: “Looking for your feedback. I believe there’s a point at which a prospective client of average income looking to hire…
Law Firm Content Marketing: Lists are Magic
Content marketing for law firms is a big deal. Video, podcasts, and written content all have a place in your law firm content marketing strategy. One of the most frequently used attention-getting devices (from a content marketing perspective) is a list. People love them. People love lists because: They are easy to read they are…
One Thing That Changes Everything
For years I’ve preached against focusing on just one strategy for success. Over and over again, I have advocated diversity in business strategy, client attraction tactics, talent acquisition, and even types of clients. All of this is good advice and still makes sense today. But I have revised my thinking in this regard: There is…
The Freedom of Being a Lawyer Entrepreneur
Imagine a world where you are free of any financial concern. You wake up every day and have no worries about paying the mortgage or rent. You have no car payments. You have no pesky credit card bills that multiply like rabbits in heat. Suspend your disbelief for a minute and think about what it…
Easy Path To Higher Fees: Be A Star From Afar
One of the fastest ways to make more money as a lawyer is to raise your fees. This allows you to serve the same number of clients and earn a significantly higher income. But lawyers have difficulty with this concept because they have no way of differentiating themselves from everyone else who does what they…
How Valuable Are You? Your Fee Is The Answer
Your fee says a great deal about you. Like it or not, people use money as a criterion for passing judgment on everything from homes to cars to people. When you develop a fee for providing value to your clients, you (and they) typically view that fee as a reflection upon you. And you leave…
Industry Advocacy as a Legal Marketing Strategy
Would you like more people in your target audience to know you? Can a leadership position in a community increase your credibility? Are you looking for a way to differentiate yourself from everyone else who does what you do? If you answered “yes” to any of these questions, this might be the best article you…
Smart Money, Dumb Money and Law Firm Marketing
If you only remember one piece of advice about law firm marketing, let it be this: All good marketing is measurable. When it comes to marketing, there are two types of investments you can make: Smart Money Investments These are marketing activities that are broken into steps that can easily be measured and adjusted. For…
Five Keys to Law Firm Management Success
Law firm management success starts with a good plan. Everyone wants to know the handful of things they need to do to be financially free. We all want the keys to law firm management success. Unfortunately, there are not just a few keys to success. There are dozens. But in the interest of keeping my…