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How to Get Clients as a Tax Lawyer: A Law Firm Marketing Case Study
How to get clients as a tax lawyer? This is something that’s top of mind for you, I know, so we’re gonna get the information from the expert today on this edition of the Inside BS Show. Please welcome to the show Steve Klitzner. He is a tax lawyer’s tax lawyer, but it’s not what…
Law Firm Management Style: Which Type of Lawyer Are You?
Law firm management style is really a “thing>” It is in fact an important thing. You need to decide which type of lawyer you want to be. One of the concepts most lawyers fail to grasp is the different types of relationships between an attorney and a client. Your clients trust you. They invested their…
Top Three Law Firm Website Objectives
A few days ago, I wrote about law firm website mistakes you should avoid. Today we are going to focus on your law firm website objectives. There are three main objectives for your law firm website. They are: Increase visibility Improve credibility Differentiate you from everyone else who does what you do Here’s how this works: Visibility…
Law Firm Marketing Habits to Improve Your Income
My law firm marketing habits evolved from my career. At one point, I had over 300 people working for me. Each of them earned a salary, and they received incentive pay based upon our team’s overall performance. Now I have a cadre of freelancers and contractors who get paid based upon their performance of specific,…
Law Firm Public Relations: Essential to 25 Not Known BY 25,000
Law firm public relations doesn’t mean hiring an expensive firm. It often means delivering a great message to the appropriate audience and having them repeat it to everyone they know. I am physically repulsed by people who brag without having really accomplished anything. Seriously, when I hear someone tout themselves as a “guru” or “rock…
Lawyer Marketing: Growing Your Relationship from Expert to Trusted Advisor
The essence of lawyer marketing is becoming a trusted advisor. It’s 4 AM, and a corporate executive cannot sleep. The issues facing his business are threatening his company and his livelihood. His career is on the line. He reaches for the telephone and places a call to the one person he knows will help him evaluate…
How Many Ways Can You Get Clients as a Lawyer?
How many ways can you get clients as a lawyer? One of the first things I review with lawyers is the variety of ways they attract new clients. At first, I am usually greeted with a blank stare when I pose the question: “How many different ways can you get clients as a lawyer?” A statement like:…
Law Firm Website: Avoid These Mistakes
You need a law firm website. There’s no question about it. Your law firm website is a marketing tool, building credibility, enhancing visibility, and differentiation. Like it or not, your firm’s website will require more than minimal attention. A website that was haphazardly thrown together is easy to spot. Don’t give your clients the impression…
How to Market a Law Firm on a Budget
If you’re wondering how to market a law firm on a budget you are not alone. Making good investments with law firm marketing is critical. Most lawyers try to shy away from marketing themselves and their firms. Many attorneys simply want their work to speak for itself. Others may be concerned that aggressive marketing techniques…
The Courage of a Successful Lawyer
One of the most underestimated qualities of a successful lawyer is courage. It seems attorneys who make a great living and live an extraordinary life exhibit more courage than those who never seem to have enough money or have plenty of money yet don’t have the lifestyle they desire. Here are five areas where courage…