How Valuable Are You? Your Fee Is The Answer

Your fee says a great deal about you. 

Like it or not, people use money as a criterion for passing judgment on everything from homes to cars to people.

When you develop a fee for providing value to your clients, you (and they) typically view that fee as a reflection upon you. 

And you leave them no choice.  

When you charge for work completed or time you spend, it’s hard for people to grasp the value you provide. 

Think about that for a moment. 

How much is reviewing a contract worth?  

How much is a conversation with opposing counsel worth? 

In that context, most people would view the value you place on your time as unacceptable (even arrogant).  

Dave Lorenzo Legal Marketing for LawyersBut if you set the value of your services in the world of the client, if you help him see how you can provide value to him, your fee is almost irrelevant.

So instead of an hour reviewing a contract, you provide the client with a title to a home free of liens and encumbrances.  

You replace the conversation with opposing counsel with a purchase agreement for a business that will deliver $2 million per year in new revenue.

When you adjust the lens through which you view your work, you immediately change the dynamic of the relationship.  You are no longer viewed as someone punching a time clock.  You are viewed as a valuable confidant.  

Price your services by the hour and you set yourself up for commoditization.  

Develop a fee based upon the value you provide and you are a trusted advisor who has aligned his interests with the interests of the client.

Incidentally, I have several business structures that help attorneys make a great living and live a great life.   How much is making more money and sitting down with your family for dinner, on time, every night, worth to you?

If you review my coaching options, you’ll see there are multiple investment points:

My Inner Circle Community offers a group coaching option for people who want to connect with and learn from other professionals. This group also passes a large number of referrals.

My Private Client Experience provides you with the opportunity to work with me directly.

I also host events several times each year and these events address timely issues for attorneys and professionals.